On the impressions side, we expect continued headwinds from both increased competition for people's time and a shift of engagement within our apps towards video surfaces like Reels, which monetize at lower rates than Feed and Stories.We expect our year-over-year growth in the first quarter to be impacted by headwinds to both impression and price growth. We expect first quarter 2022 total revenue to be in the range of $27-29 billion, which represents 3-11% year-over-year growth. Reality Labs (RL), which includes augmented and virtual reality related consumer hardware, software and content.Family of Apps (FoA), which includes Facebook, Instagram, Messenger, WhatsApp and other services.New Financial Reporting Segment Structure and Operating Resultsīeginning in the fourth quarter of 2021, we report our financial results based on two reportable segments: Headcount – Headcount was 71,970 as of December 31, 2021, an increase of 23% year-over-year.Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $48.0 billion as of December 31, 2021.As of December 31, 2021, we had $38.79 billion available and authorized for repurchases. Share repurchases – We repurchased $19.18 billion and $44.81 billion of our Class A common stock in the fourth quarter and full year 2021, respectively.Capital expenditures – Capital expenditures, including principal payments on finance leases, were $5.54 billion and $19.24 billion for the fourth quarter and full year 2021, respectively.For the full year 2021, ad impressions increased by 10% year-over-year and the average price per ad increased by 24% year-over-year. Ad impressions and price per ad – In the fourth quarter of 2021, ad impressions delivered across our Family of Apps increased by 13% year-over-year and the average price per ad increased by 6% year-over-year.Facebook monthly active users (MAUs) – MAUs were 2.91 billion as of December 31, 2021, an increase of 4% year-over-year.Facebook daily active users (DAUs) – DAUs were 1.93 billion on average for December 2021, an increase of 5% year-over-year.Family monthly active people (MAP) – MAP was 3.59 billion as of December 31, 2021, an increase of 9% year-over-year.Family daily active people (DAP) – DAP was 2.82 billion on average for December 2021, an increase of 8% year-over-year.Fourth Quarter and Full Year 2021 Operational and Other Financial Highlights
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |